Who's Buying a $900 Gaming Console? — Sony Is Turning Gaming Into a Rich Kid's Hobby
Sony's second consecutive price hike across the entire PS5 lineup in April 2026 has pushed the PS5 Pro to $899 and the disc edition to $649, shattering the longstanding console tradition of post-launch price reductions. The primary driver is an explosive surge in DRAM prices — up 171% year-over-year — fueled by insatiable memory demand from AI data centers, yet the structural shift runs deeper than component costs alone. A growing backlash against the 'luxurification of gaming' is spreading among consumers worldwide, as the digital divide increasingly determines who gets to participate in gaming culture based on household income.