NCAA Women's Final Four Viewership Drops 64% — Was Women's Sports a Caitlin Clark Bubble, or Is It Still Evolving?
The NCAA Women's Final Four saw a 64% viewership decline from the previous year, reigniting the Caitlin Clark dependency debate — yet those numbers still rank as the third-highest in tournament history. The WNBA secured an 11-year, $2.2 billion media deal and introduced the first-ever revenue-sharing CBA in women's professional sports, signaling a structural inflection point. With total women's sports revenue surpassing $2.35 billion in 2025, judging the entire movement by a single TV ratings metric amounts to a double standard that no one applies to men's sports.