Sports
The 'Madness' Is Disappearing From March Madness — How NIL Money Built a $68 Billion Predictable Basketball Machine
The most cash-drenched tournament in college basketball history is days away. With the House v. NCAA settlement enabling $20.5 million in direct payments per school, the gap between power conferences and mid-majors has become unbridgeable. The Cinderella story, once the soul of March Madness, is being rewritten in the language of money.