Sports
The People Betting a Billion Dollars on Women's Sports — And Why This Time the Game Is Actually Changing
WNBA team valuations surged 100% in a single year, Caitlin Clark's economic impact exceeds $1 billion, and 21,000 fans packed an arena for a regular-season game. With the women's sports market surpassing $2.5 billion, this is cold, hard business logic.