Rejecting Convenience Became the Ultimate Luxury of 2026 — Why Friction-Maxxing Has Its Own Wikipedia Page
After tech spent a decade removing every friction from life, people realized that friction was life itself. Born in a January 2026 essay in The Cut, friction-maxxing earned its own Wikipedia page within two months, and the act of rejecting convenience is now revealed to be intertwined with the $406 billion loneliness economy.