Is PLAVE a Real Idol? The Uncomfortable Question a Million-Selling Virtual Act Has Posed to K-Pop
In 2025, PLAVE became K-pop's first million-selling virtual idol group, then sold out Gocheok Sky Dome in early 2026. Their motion capture-based real-time interaction model has captivated fans worldwide, igniting fierce debates about authenticity in K-pop, the future of a $2 billion virtual idol industry, and fundamental changes in entertainment.